I fix the SEO, local search, and WordPress problems that actually affect your revenue. No agency bullshit.
I’m Dan Hale, a hands-on SEO and web strategist. I rebuild underperforming WordPress sites, clean up messy architectures, and make sure your brand is the obvious answer wherever people search.
- 10+ years building and rebuilding WordPress sites
- 50–100 Google Business Profiles managed at a time
- Technical SEO, local SEO, CRO, and performance — end to end
Prefer email? Reach me at
dan@danhalemarketing.com.
Connect with me on LinkedIn
Who I am
I’ve spent the last decade fixing the stuff most people ignore: broken architecture, bad content decisions, weak local signals, and WordPress setups that fight you at every turn.
I’m not an agency owner trying to scale retainers. I’m the person you call when you want a senior operator to come in, tell you what’s actually wrong, and help you fix it — without layers of account managers in the way.
I’ve led SEO and web strategy for addiction treatment and behavioral health brands, run my own small client roster on the side, and personally built or rebuilt dozens of local business sites. I’m happy leading the strategy or just being the person who quietly makes everything work.
What I’m good at
- Technical SEO
- SEO Strategy
- Local SEO
- Google Business Profile Optimization
- Generative Engine Optimization
- AI Search Optimization
- Content Strategy
- Multi-location strategy
- Link Building Strategy
- Conversion Rate Optimization
- SEO Audits
- Search Visibility Analytics
If you’re looking for a “growth hacker,” that’s not me. If you want the fundamentals done right by someone who’s actually been in the trenches, that’s where I’m useful.
How I can help
I keep things simple. No packages with cute names. Just work that directly improves how your website and your brand perform in search.
Technical SEO & site audits
I’ll tell you exactly what’s broken (indexing, architecture, duplicate content, internal links, page performance), what matters most, and in what order to fix it. If you want, I can handle the fixes too.
WordPress rebuilds & fixes
Rebuilds focused on speed, clarity, and conversions — not just new paint. Clean templates, sane URL structure, redirect mapping, and less dead weight content slowing everything down.
Local SEO & GBP strategy
I’ve managed 50–100 Google Business Profiles at a time. I focus on real signals: review frequency, consistency, on-site local relevance, and making sure you’re the obvious choice in the map pack.
CRO & mobile experience
Most local sites get the majority of traffic from mobile. I fix the basics: persistent call buttons, clear funnels, readable content, and layouts that make it stupid-easy for someone to call, book, or get help.
My approach
No fluff, no theatrics. Just the work that moves the needle.
- Understand how you actually get customers today and what’s getting in the way.
- Audit your site, search presence, and local footprint to find the real problems.
- Prioritize fixes in plain English so you know what’s worth doing now and what can wait.
- Execute or guide your devs/marketers through the work without dragging it out for months.
- Clean up the leftover mess — redirects, dead pages, thin content, confusing navigation.
I’m not here to sell you a dream. I’m here to make sure your website, your local presence, and your content do their job.
What I’m like to work with
Straightforward. I’ll tell you what’s worth doing, what isn’t, and why. I don’t sugar coat problems, but I also don’t make them sound bigger than they are just to sell more work.
If you want honest answers and someone who can back it up with hands-on work, we’ll get along.
A bit of background
If you care about titles: I’m currently Director of SEO & Web Design at Circle Social Inc., and I’ve been building and fixing sites under my own brands for over a decade.
Director of SEO & Web Design
Circle Social Inc. · 2018–Present
Lead SEO and web strategy for addiction treatment and behavioral health organizations — from single-location clinics to multi-state providers. Handle technical SEO, local search, site rebuilds, and content architecture.
Owner & Web Developer
Cloud Inspector Web Design / Dan Hale Marketing, LLC · 2012–Present
Built or rebuilt ~50 WordPress sites plus lead-gen properties. Focused on local service businesses, fast sites, and clear paths to conversion.
If you’d like the formal version, you can view or download my résumé here: View résumé (PDF)
Tell me what you need help with
No long forms, no sales funnel. Just tell me what’s broken (or where you’re stuck), and I’ll let you know if I can actually help.
I’m a solo operator. When you fill this out, it goes straight to my inbox — not a sales team. I typically respond within 1–2 business days.
